We launched the website and sent out 'press releases' on April first - thinking, that the date would make clear, that Re35 is just wishful thinking - a classic April Fools Prank!Ī lot of people didn’t hear about Re-35 until after April first, so we added this disclaimer However:Īll this attention Re35 ist getting might actually be good for something. We invented the 'product' because it was something, that we had wished for for a long time (as many others). We (the design company Rogge & Pott) created Re-35 as an exercise in identity-design.
Some things are too good to be true! Re-35 does not really exist. It seems Re-35 really addresses a need and people worldwide can’t seem to wait to get their hands on our 'product'. The feedback to Re-35 has truly been overwhelming.
